Check out below some of my featured work over the last few years.
But first, a bit about my skillset:
I’m a Graphic Designer by title, yet very early in my career I gravitated towards Interaction and User Interface Design. That said, my skillset’s proximity with Branding led me to often leading teams of both Product Design professionals, as well as Marketing professionals.
In the last few years I’ve been transitioning to a more Product Management–oriented skillset (particularly from a leadership standpoint).
This has naturally pushed me in the orbit of Product Marketing, which is a subject I have rapidly fallen in love with.
Case Study: Creating a Tailored Credit Solution for the Food & Beverages Industry.
A case study of how my team at Ventup led the launch of Fintech features for Ventup, enabling $1M+ in financed transactions with a 0% default rate, validating product-market fit for financial services
Case Study: Revamping Ventup’s Positioning Strategy.
In this case study I do my best to show you how my team at Ventup applied the concepts in April Dunford’s books about Product Positioning for B2B Startups, to help revamp our positioning strategy in 2024.
Case Study: Integrating and Launching an Acquired Commenting System.
Learn how my team at Insticator spearheaded the product integration of an acquired Commenting System, attracting ~2M monthly users (with 70K+ actively commenting) in the first 18 months after launch.
Case Study: How we adopted the GV Design Sprint at Icalia and evolved it into the “Product Launchpad” integral service.
Back in 2017, Icalia Labs wanted to try a new “productized” service inspired by the Google Ventures Design Sprint.
I was responsible of turning the new business unit from pilot to profitable in <12 months. In the process, my team ran 30+ Design Sprints with customers in México and the U.S., in a wide range of industries.
We eventually coined the term “Product Launchpad” for our proprietary spin of the methodology, packed into a service blueprint that remains relevant and in use today after ~7 years.