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About Me

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Nice to meet you! Here’s a bit of what makes me, me:

Quick facts about my career:

  • My last positions have been at B2B product startups in different growth stages: Insticator 🇺🇸-🇨🇦, Jobber 🇨🇦 and Ventup 🇲🇽.
  • 14+ years of experience executing and/or supervising Visual and Interactive Design, Product and Marketing projects.
  • 11+ years of experience leading and growing Design teams.
  • 2+ years of experience leading and growing Product Management teams.
  • Co-founded a boutique design studio with 3 other partners and co-directed it for 7+ years in my hometown Monterrey, NL, MX 🥩 ⛰️ 🍺.
  • I graduated from the Graphic Design and New Media bachelor degree at CEDIM© (Monterrey, NL, MX) in 2010.
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On a personal level:

  • I was born and raised in Monterrey, Nuevo León, México 🥩 ⛰️ 🍺.
  • Canada 🇨🇦 was my home for the last five years, yet I just recently came back to México 🇲🇽 so I can be close to family as we welcome our first son, Franco 👶.
  • We set up shop in the beautiful Guadalajara, JAL, MX — for now.
  • I’m married to a super-talented fashion designer who also happens to be a great interior designer.

Stuff I dig besides work:

  • I can talk forever about the history of Art and Design (especially the art movements of the beginning of 20th Century), human psychology and graphic novels.
  • Some of the bands I love the most 🎤 : White Stripes, Radiohead, Depeche Mode, Led Zepellin, Nirvana, Gorillaz (and Spanish-speaking bands: Café Tacuba, Héroes del Silencio, Soda Estéreo and Enanitos Verdes).
That one time I greeted Lance Wyman. Linkedin won’t allow me to highlight this as a career milestone, so I’ll post it here instead.
That one time I greeted Lance Wyman. Linkedin won’t allow me to highlight this as a career milestone, so I’ll post it here instead.
  • I’m learning to play the electric guitar 🎸 — though I’m miles away from becoming an expert, it has already helped me improve my memory substantially. Plus I’ve found that I appreciate much more all the subtleties in the rythm and tone that my favourite bands apply to their songs.
  • Videogames 🕹️ are also among my favourite hobbies, in particular handhelds and retro gaming. My preferred genre is tactical RPG games, and among my favourites are: Tactics Ogre, Final Fantasy Tactics Advance, Advance Wars, Triangle Strategy and War Groove.
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Check out some stuff I wrote in the last few years
Paco Martinez Personal Portfolio

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