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• 10+ years of experience recruiting, leading and scaling high-performance, multidisciplinary Design & Product teams.
• 6+ years of experience leading embedded product design teams at 3 Startups with fully-distributed teams across the 🇺🇸 US, 🇨🇦 Canada, 🇲🇽 🇦🇷 LATAM and 🇺🇦 🇵🇹 Europe.
• My direct reports have been from diverse backgrounds such as visual design, UX/product design, UX research, marketing and product management — from Junior to Staff levels of seniority.
• Interest and hands-on experience in Product Management and Product Marketing.

• Recent experience in fast-paced SaaS environments for industries such as FoodTech, Home Service, AdTech / MarTech; leading product design for B2B and B2C multi-platform experiences (desktop + mobile web and mobile apps).
• Prior to that, extensive branding and UX design consultancy experience for firms in México and the US in a wide range of industries: Finance, Education, Real Estate, Hospitality, Technology, Science, Culture and more.
• Co-founded and directed a digital design studio in Monterrey México and worked for clients like Google, Penguin Books, El Universal, and more.

🙋🏽‍♂️ Hi there!

My name is Francisco (Paco) Martínez, I’m a Product and Design leader from ⛰️ Monterrey (MX), currently located in 🌮 Guadalajara (MX).

I currently act as Head of Product & Design at Ventup (MX). For the last few years, I have worked for companies in the 🇺🇸 U.S., 🇨🇦 Canada and 🇲🇽 México.

• 🤝 Connect with me on Linkedin
• 📓 Read my posts on Medium
• 📸 Check out my new project Full—Stack Product Practice on Instagram

• I’m open to consulting projects in fields such as Product Design, User Research or Visual Design.
• We can also discuss coaching or mentorship — wether you are a manager or an individual contributor in a Product-related field.