My Career Highlights:
- 10+ years of experience recruiting, leading and scaling high-performance, multidisciplinary Design & Product teams.
- 6+ years of experience leading embedded product design teams at 3 Startups with fully-distributed teams across the 🇺🇸 US, 🇨🇦 Canada, 🇲🇽 🇦🇷 LATAM and 🇺🇦 🇵🇹 Europe.
- My direct reports have been from diverse backgrounds such as visual design, UX/product design, UX research, marketing and product management — from Junior to Staff levels of seniority.
- Interest and hands-on experience in Product Management and Product Marketing.
- Recent experience in fast-paced SaaS environments for industries such as FoodTech, Home Service, AdTech / MarTech; leading product design for B2B and B2C multi-platform experiences (desktop + mobile web and mobile apps).
- Prior to that, extensive branding and UX design consultancy experience for firms in México and the US in a wide range of industries: Finance, Education, Real Estate, Hospitality, Technology, Science, Culture and more.
- Co-founded and directed a digital design studio in Monterrey México and worked for clients like Google, Penguin Books, El Universal, and more.
2022 – Present: Head of Product and Design at Ventup 🇲🇽 (FoodTech / B2B Workflow SaaS)
2021 – 2022: Product Design Manager @ Jobber 🇨🇦 (Home Service / B2B Workflow SaaS)
2018 – 2021: Design Director @ Insticator 🇺🇸 🇨🇦 (AdTech / MarTech B2B2C SaaS)
2017 – 2018: Head of Design @ Icalia Labs 🇲🇽 Nearshore Software Dev Company 2011 – 2017: Co-Founder & Director @ Raidho Aesthetics 🇲🇽 (Digital Design Services Boutique Studio)