🙋🏼 Hi there!
I’m Francisco (Paco) Martínez, an experienced Product Design leader. My background is in Visual and Interface Design, with a specialization in Design Leadership and Full Stack Product Design.
- 🤝 Connect with me on Linkedin
- 📓 Read my posts on Medium
- ✍🏼 Check out my new project Full—Stack Product Practice on Instagram
My Career Highlights:
- 10+ years of experience recruiting, leading and scaling high-performance, multidisciplinary Design & Product teams.
- 6+ years of experience leading embedded product design teams at Startups with fully-distributed teams across the 🇺🇸 US, 🇨🇦 Canada, 🇲🇽 🇦🇷 LATAM and 🇺🇦 🇵🇹 Europe.
- My direct reports have been from diverse backgrounds such as visual design, UX/product design, UX research, marketing and product management.
2022 – Present: Head of Product and Design at Ventup 🇲🇽 (FoodTech SaaS)
2021 – 2022: Product Design Manager @ Jobber 🇨🇦 (Home Service SaaS)
2018 – 2021: Design Director @ Insticator 🇺🇸 🇨🇦 (AdTech / MarTech SaaS)
2017 – 2018: Head of Design @ Icalia Labs 🇲🇽 (Nearshore Software Dev) 2011 – 2017: Co-Founder & Director @ Raidho Aesthetics 🇲🇽 (Design Studio)
👉🏼📄 Access my full resume here.
Featured Work:
Case Study: Creating a Tailored Credit Solution for the Food & Beverages Industry.
A case study of how my team at Ventup led the launch of pivotal Fintech features for Ventup, enabling $1M+ in financed transactions with a 0% default rate, validating product-market fit for financial services
Case Study: Integrating and Launching an Acquired Commenting System.
Learn how my team at Insticator spearheaded the product integration of an acquired Commenting System, attracting ~2M monthly users (with 70K+ actively commenting) in the first 18 months after launch.